Sustainability trends in three-minute articlesCategory: Content
Keyword: Text content
Client: Consumer products manufacturer
Background: First, make them read
The client needs to share information regularly to boost CSR awareness within the company. With this goal in mind, we support them through writing monthly articles on sustainability for their employees, which are shared within their intranet.
The key is to make them click first, and read.
Focusing on this, we are very particular about the article titles and leads.
Our approach: Catchy headlines and leads to capture the reader’s attention, and keep them reading
The content is about sustainability and CSR. To keep employees engaged, we cover all kinds of topics that are within the company’s sphere of influence, including:
1. Trends that they should be aware of
2. Company initiatives
3. Latest news on other companies’ initiatives
At about 1,000 Japanese characters, we prioritize readability with a light conversational tone, but with some takeaway in the end. Our editing policy has revolved around these key points.
Outcome: Ranking at the top 3 most visited articles
CSR-related content usually has low click-through rates. But with the series of articles we help deliver, page views have grown to the point where some articles have ranked at the top of the list.
Going into the fourth year, the number of readers is increasing even more rather than leveling off, which shows the growing interest on sustainability within the company.
To learn more about our content services, including writing articles, please visit here.
Coordinating ESG dialogue for investorsCategory: Engagement
Keyword: Dialogue coordination
Client: Trillium Asset Management
Background: Seeking to discuss ESG initiatives driven by Japanese companies
Trillium Asset Management is a US-based investment management firm established in 1982 and focuses on ESG investment, an approach that values environment, society and governance. The company’s Portfolio 21 Global Equity Fund Team visited Japan to have interviews with Japanese companies, and EcoNetworks coordinated the meetings.
See Interview: ESG investment in Japan and the world
Our approach: Coordinating an ESG dialogue tour, leveraging our network and language expertise
We offered full support during their one-week stay in Japan, including assisting in listing target companies, coordinating meetings and attending to and interpreting for them.
We also suggested insights on how to facilitate dialogue, considering the situations and culture of Japanese society and the target companies. By bringing perspectives of both the US and Japan, we supported them to have more meaningful dialogue.
Outcomes: Visiting ten companies in Tokyo, Osaka and Kyoto over five days
We visited ten companies in three cities over five days to discuss with ESG personnel of the companies.
Most companies told us that they had had few chances to have direct dialogue with non-Japanese investors before. The meetings provided meaningful time for both our client and the interviewees.
We will continue our commitment to create dialogue opportunities like this.
Global stakeholder surveyCategory: Research and Analysis
Keyword: CSR reports / Sustainability report、Stakeholder research & surveys
Client: A global manufacturer
Identifying key stakeholders and engaging with them through meeting, dialogue, or questionnaires allows a corporation to clarify the social issues it should address as top priorities and potential risks to its business.
EcoNetworks conducted a survey for a global manufacturer to solicit the opinions of a variety of stakeholders worldwide.
Targeted stakeholders included consumers, civil society organizations, researchers, government officials, investors, and suppliers with a high interest in social issues and knowledge about CSR. Leveraging our broad network, we took into account a balance of social status and age, as well as location in Europe, the US, and Asia, where the company operates, to find respondents. This helped bring out differences in the interest and focus that people with different backgrounds have.
In the questionnaire, we requested that respondents read the company’s latest CSR report, and asked for feedback about its current priority issues, activities, and future outlook. The results in our summary clearly show what types of issues and activities stakeholders see as important and expect the company to address. This provided valuable input for the company to consider their CSR initiatives going forward.
Benchmarking for setting new strategies and KPIsCategory: Research and Analysis
Keyword: KPI analysis、Stakeholder research & surveys
Client: An energy company
Developing sustainability strategies and KPIs in light of industry best practices ― EcoNetworks is here to accommodate such a request for corporations that seek quick and effective benchmarking.
In this project, we supported an energy company in collecting 30 companies’ cases worldwide.
The major dimensions we examined were how benchmark companies plotted sustainability strategies, clarified priority issues, set boundaries, determined KPIs, and disclosed their management approach. Trends observed through benchmarking were analyzed and compiled in a report, which provided useful insights for the company.
Workshop for better reporting for global audienceCategory: Language
Client: Japanese companies
In December 2016, EcoNetworks held a workshop in Tokyo on the subject of Five Things You Can Do for Better English Reporting. This was intended for Japanese companies to discuss how they should structure their reports, not about what they should report.
Participants picked up several reports written in English and compared the contents in terms of the design, volume of text per page, and overall balance in layout.
Practical know-how that we built through many translation projects was introduced as Five Things You Can Do, a list of things that companies should keep in mind when working with a translation company.
Five Things You Can Do for Better English Reporting
- Be simple
- Make titles short to convey just the essence
- Check from different viewpoints
- Agree in advance on writing styles
- Fine-tune for readers from different backgrounds
The fifth point, especially, attracted participants’ attention. We talked about what to be careful about when expressing something in a different language, and how to adjust translation for readers with different cultural backgrounds.
The small-group workshop encouraged open discussion. Participants actively exchanged information; for example, how to get internal buy-in for the content and how to effectively express key messages in English.
Content for sustainability websiteCategory: Content
Keyword: Sustainability website
EcoNetworks supported a global manufacturer in producing the content for its sustainability website in both English and Japanese.
The company had their global website as well as a separate website for its major group company. The former provided only limited information in English, although the latter contained plenty in Japanese.
To enrich the global website, we examined existing content based on global guidelines on information disclosure, interviewed the client about what message they wanted to deliver with the greatest impact, and proposed how it could be communicated effectively in both languages.
Writing and translation in multiple languages are our specialties. Through close communication with our clients, we provide a service across the language barrier and beyond our clients’ expectations.