Public relations material / Copywriting
Infographics for Long-Term Scenarios for Decarbonizing JapanCategory: Content
Keyword: Design content、Infographics、Long- or mid-term planning、Public relations material / Copywriting、Research report / Guidelines
Client: WWF Japan
WWF Japan published in February 2017 its analysis report “Long-Term Scenarios for Decarbonizing Japan,” which shows analysis on a 100% renewable energy scenario and a bridge scenario. We at EcoNetworks helped create infographics for the report.
Infographics are an effective tool to attract the interest of a wider audience. We worked on selecting key points from an elaborate analysis that are essential to building long-term scenarios, and combining words and pictures to tell a story quickly, concisely, and in an entertaining manner.
WWF published the infographics on their website, and distributed them as handouts at the conference to announce the scenarios.
See the executive summary of the report below:
LONG-TERM SCENARIOS FOR DECARBONIZING JAPAN
Executive Summary WWF Japan (Feb 2017)
Communication office for Panasonic 100 Thousand Solar Lanterns ProjectCategory: Engagement
Keyword: Communication office、Public relations material / Copywriting、Sustainability website
Client: Panasonic Corporation
Panasonic Corporation, a Japanese electronics company, is celebrating its 100th anniversary in 2018. To commemorate that, the company launched 100 Thousand Solar Lanterns Project in 2009, which aimed to give 100,000 solar lanterns to off-grid communities by 2018.
To call public attention to the reality of people in developing countries living without electricity, and to raise awareness of potential solutions to this issue, EcoNetworks has been supporting the project with its external communications since 2013.
We are specifically involved in creating attractive content for their website and Facebook page to update on project progress, and serving as a contact point for the recipient organizations of solar lanterns. We are working for the smooth operation of the project from the standpoints of off-grid communities, partner NGOs, and the company.
To get as many people as possible involved in this movement, to assist the self-reliance of local people beyond a mere donation, and to advance the resolution of many issues in communities without electricity, we are doing our best to make the project beneficial to both the donor and the recipients.