Communication office for Panasonic 100 Thousand Solar Lanterns ProjectCategory: Engagement
Keyword: Communication office、Public relations material / Copywriting、Sustainability website
Client: Panasonic Corporation
Panasonic Corporation, a Japanese electronics company, is celebrating its 100th anniversary in 2018. To commemorate that, the company launched 100 Thousand Solar Lanterns Project in 2009, which aimed to give 100,000 solar lanterns to off-grid communities by 2018.
To call public attention to the reality of people in developing countries living without electricity, and to raise awareness of potential solutions to this issue, EcoNetworks has been supporting the project with its external communications since 2013.
We are specifically involved in creating attractive content for their website and Facebook page to update on project progress, and serving as a contact point for the recipient organizations of solar lanterns. We are working for the smooth operation of the project from the standpoints of off-grid communities, partner NGOs, and the company.
To get as many people as possible involved in this movement, to assist the self-reliance of local people beyond a mere donation, and to advance the resolution of many issues in communities without electricity, we are doing our best to make the project beneficial to both the donor and the recipients.