Background: Effectively convey the 2050 long-term environmental vision

In order to align with the goals of the Paris Agreement, more and more companies are setting long-term environmental visions that aim for the year 2050.

This global corporate client approached us after updating their current 2030 targets and setting new 2050 targets. They requested us to create communication tools that can clearly convey the contents and aims of the new goals to their major stakeholders: employees and investors.

Our approach: Refine key messages through the creation of key visuals

For our deliverables, we agreed to produce a leaflet that clearly conveys the contents of their long-term environmental vision, as well as key visuals that the company can use for communication in various situations.

The central idea was that the key visuals will present the world that the long-term environmental vision is aiming for. We went through more than 10 design pattern proposals, while discussing patterns and colors to clarify the key messages, and then reflecting them back in the design.

Outcome: Launching corporate education with a visually understandable leaflet

Our end product was a 12-page leaflet written in Japanese and English. Instead of detailed explanations, we focused on clearly communicating the basics as well as conveying the sense of purpose and direction towards achieving their environmental vision.

Going forward, the client intends to use the leaflet to raise awareness within the company that will help lead to concrete actions.

Background: First, make them read

The client needs to share information regularly to boost CSR awareness within the company. With this goal in mind, we support them through writing monthly articles on sustainability for their employees, which are shared within their intranet.

The key is to make them click first, and read.
Focusing on this, we are very particular about the article titles and leads.

Our approach: Catchy headlines and leads to capture the reader’s attention, and keep them reading

The content is about sustainability and CSR. To keep employees engaged, we cover all kinds of topics that are within the company’s sphere of influence, including:

1. Trends that they should be aware of
2. Company initiatives
3. Latest news on other companies’ initiatives

At about 1,000 Japanese characters, we prioritize readability with a light conversational tone, but with some takeaway in the end. Our editing policy has revolved around these key points.

Outcome: Ranking at the top 3 most visited articles

CSR-related content usually has low click-through rates. But with the series of articles we help deliver, page views have grown to the point where some articles have ranked at the top of the list.

Going into the fourth year, the number of readers is increasing even more rather than leveling off, which shows the growing interest on sustainability within the company.

To learn more about our content services, including writing articles, please visit here.

WWF Japan published in February 2017 its analysis report “Long-Term Scenarios for Decarbonizing Japan,” which shows analysis on a 100% renewable energy scenario and a bridge scenario. We at EcoNetworks helped create infographics for the report.

http://www.wwf.or.jp/activities/upfiles/170216energyscenario04_infographic.pdf

Infographics are an effective tool to attract the interest of a wider audience. We worked on selecting key points from an elaborate analysis that are essential to building long-term scenarios, and combining words and pictures to tell a story quickly, concisely, and in an entertaining manner.

WWF published the infographics on their website, and distributed them as handouts at the conference to announce the scenarios.

See the executive summary of the report below:

LONG-TERM SCENARIOS FOR DECARBONIZING JAPAN
Executive Summary WWF Japan (Feb 2017)
http://www.wwf.or.jp/activities/upfiles/170413ExusecutiveSummary_ENG_Final_rev2.pdf

EcoNetworks supported a global manufacturer in producing the content for its sustainability website in both English and Japanese.

The company had their global website as well as a separate website for its major group company. The former provided only limited information in English, although the latter contained plenty in Japanese.

To enrich the global website, we examined existing content based on global guidelines on information disclosure, interviewed the client about what message they wanted to deliver with the greatest impact, and proposed how it could be communicated effectively in both languages.

Writing and translation in multiple languages are our specialties. Through close communication with our clients, we provide a service across the language barrier and beyond our clients’ expectations.