https://www.mhdkk.com/en/company/csr/

MHD Moët Hennessy Diageo K.K. (MHD) is a part of LVMH Moët Hennessy Louis Vuitton Grope headquartered in Paris, and sells and markets imported luxury liquors.

Background

Advancing sustainability efforts

The client, MHD, was looking to examine and set KPIs for sustainable management as well as major social issues in Japan in order to advance sustainability efforts in Japan.

MHD had been promoting responsible drinking and working on social contribution projects in Japan for some time. At the time they were taking a new step forward to establish environmental indicators to work on in the office in Japan and address new social issues.

Approach

Aligning with the Group’s global policy

Our first task was benchmarking trends of international liquor producers and sellers. We then summarized the expectation for the company in Japan, and proposed KPIs for sustainable development related to the environment and initiatives for major social issues in Japan.

Two years later from our proposal, in 2021, we received a new request. This time they were looking to reinforce their efforts upon announcement of their global sustainability policy “2030 Ambition” and establishment of quantitative reduction goals in the environment area.

MHD has set one of their global goals as reducing its CO₂ impact (Scope 1, 2 and 3) by 50% by 2030 compared to 2019. In order to help them pursue the goal as part of the Group, we at EcoNetworks proposed strategies for emissions reduction based on the current status of CO₂ emission and waste management. We also made presentation about the strategies to senior management at the MHD’s meeting.

Outcome

Sustainability at international company in Japan

The new KPIs have been implemented by MHD. Going forward, we at EcoNetworks will continue to support the cross-sectional project team that works on the reduction of the environment impact.

It is important for Japan office of the global company to work on the initiatives that match the actual conditions in Japan, while aligning their efforts with the policy of the headquarters. We support our clients to take initiatives that consistent with the global trends, and at the same time address Japan-specific issues.