<?xml version="1.0" encoding="utf-8"?>
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<title>Sustainability Context</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/" />
<modified>2009-07-13T04:54:23Z</modified>
<tagline></tagline>
<id>tag:www.econetworks.jp,2010:/frankblog//34</id>
<generator url="http://www.movabletype.org/" version="3.2-ja-2">Movable Type</generator>
<copyright>Copyright (c) 2009, econetworks</copyright>
<entry>
<title>Would you like to provide solar lanterns to a village in India?</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2009/07/would_you_like_to_provide_sola.html" />
<modified>2009-07-13T04:54:23Z</modified>
<issued>2009-07-12T13:03:12Z</issued>
<id>tag:www.econetworks.jp,2009:/frankblog//34.1000</id>
<created>2009-07-12T13:03:12Z</created>
<summary type="text/plain">It is estimated that about 1.6 billion p...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Marketing/Communication</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>It is estimated that about 1.6 billion people on this planet live without access to electricity, and 400 million of them are in India. The "Solar Lantern Project" aims to provide solar rechargeable lanterns to rural areas in India where electricity is still not available. This project has been advocated and promoted by Dr. Rajendra Pachauri, Director- General of The Energy and Resources Institute (TERI), India.</p>]]>
<![CDATA[<p>Solar lanterns not only contribute to improving the quality of peoples' lives but help prevent global warming by reducing CO2 emissions</p>

<p>Please help us make a difference:</p>

<p><a href="http://www.iges.or.jp/en/news/event/2009solarlantern/index.html">http://www.iges.or.jp/en/news/event/2009solarlantern/index.html</a><br />
</p>]]>
</content>
</entry>
<entry>
<title>Blogroll Review: P-Power, B-Buy, C-Can</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2009/07/blogroll_review_ppower_bbuy_cc.html" />
<modified>2009-07-13T04:47:28Z</modified>
<issued>2009-07-12T13:00:39Z</issued>
<id>tag:www.econetworks.jp,2009:/frankblog//34.999</id>
<created>2009-07-12T13:00:39Z</created>
<summary type="text/plain">P-Power Pee power. Scientists may have f...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Tech Development</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p><span style="font-weight:bold;">P-Power</span></p>

<p>Pee power. Scientists may have found a way to extract hydrogen from urea, one of the main major components in ordinary pee. That compounds is  way for the body to get rid of toxic ammonia that comes out at the end of various metabolic processes. </p>

<p>In many rural areas, urea would be the ideal source of nitrogen for fertilizing plants but it may also be a source of power one day.<br />
</p>]]>
<![CDATA[<p></p>

<p><br />
Hank Greek at EcoGeek <a href="http://www.ecogeek.org/component/content/article/2845">says</a>:</p>

<p><span style="font-style:italic;">Gerardine Botte at Ohio University has figured out an easy and efficient way to break the bonds in urea to produce hydrogen. The process consumes roughly one quarter of the energy needed to electrolyze water. And, yes, the world has a fairly plentiful (and renewable) supply of urea. Maybe not enough to power all our cars, but it's a start.</span></p>

<p>And all this time, I was only interested in the nitrogen. :)</p>

<p><br />
<span style="font-weight:bold;">B-Buy</span></p>

<p>Best Buy! This next story is about the role of national retailers in transforming the economy to greenness. Joel Makower gives us<a href="http://readjoel.com/joel_makower/2009/06/why-best-buy-is-rooting-for-the-smart-grid.html"> Best Buy</a> as an example. He sums it up really nice as to the role of these big companies:</p>

<p><span style="font-style:italic;">While cutting-edge innovation will likely come from countless start-ups, it will be up to the mass merchandisers to accelerate market uptake beyond the green devotees and early adopters. </span></p>

<p><br />
<span style="font-weight:bold;">C-Can</span></p>

<p>Canadians can! The country up north is one of my favorite countries. I've also wondering what the government was doing to encourage corporate sustainability. Our friend Tyler Hamilton at Cleanbreak has a <a href="http://www.cleanbreak.ca/2009/07/02/making-sense-of-green-incentive-overload/">summary</a>.</p>

<p>In other news, Robert Rapier reminds us that <a href="http://i-r-squared.blogspot.com/2009/07/thermodynamics-wins-again.html#links">thermodynamics wins</a>. </p>

<p>Celcias reports that the 100th coal plant has been <a href="http://www.celsias.com/article/100th-coal-plant-milestone/">defeated</a>. I'm sure Lester Brown would be proud!</p>

<p>Finally, is the big battle between Google and Microsoft? Earth2Tech suggests <a href="http://earth2tech.com/2009/07/09/google-vs-yahoo-the-changing-face-of-carbon-neutral/">otherwise</a>.</p>]]>
</content>
</entry>
<entry>
<title>Blog Review: Corny Carpet, Cocoa Car, and Carbon Consolidation</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2009/05/blog_review_corny_carpet_cocoa.html" />
<modified>2009-05-13T08:53:02Z</modified>
<issued>2009-05-13T08:50:26Z</issued>
<id>tag:www.econetworks.jp,2009:/frankblog//34.921</id>
<created>2009-05-13T08:50:26Z</created>
<summary type="text/plain">Pretty much everything you eat these day...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Tech Development</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>Pretty much everything you eat these days contains corn, whether in the form of corn syrup, sauces, starch, or other food additives. Pretty soon, we will also get upholstery made from this plant. Already being used for biofuels, corn is also a chemical feedstock.</p>]]>
<![CDATA[<p>Joel Makower shared this <a href="http://readjoel.com/joel_makower/2009/04/clean-technology-and-the-aroma-of-opportunity.html">story</a> from his attendance of a gathering of investors and entrepreneurs in cleantech:</p>

<p><span style="font-style:italic;">For example, there's a carpeting fiber made from corn instead of petro-based nylon that requires nearly a third less energy and emits nearly two-thirds fewer greenhouse gases. It is being manufactured at a repurposed polyester factory.</span> </p>

<p>This is just one example of many, where businesses see as an opportunity to further sustainability goals into their plans.</p>

<p>Imagine eating your furniture once it's ready to be disposed! :)</p>

<p>And speaking of food, Megan Treacy at EcoGeek <a href="http://www.ecogeek.org/content/view/2727/69/">reports</a> of a racecar that runs on the waste products of chocolate manufacturing. Even more remarkable is that the steering wheel, seat and car body are made from plant fibers including carrots, flax, soy, and other vegetables.</p>

<p>In other news...</p>

<p> * Greentech Media says a shopping spree has begun for <a href="http://www.greentechmedia.com/articles/read/carbon-consolidation-begins-with-saps-latest-buy-4593/">carbon accounting</a> software.</p>

<p> * Karla says that Waxman Bill is <a href="http://ghgblog.com/?p=704">flawed</a>. </p>

<p> * At VentureBeat, Matt says funding is falling except for <a href="http://venturebeat.com/2009/05/11/cleantech-vc-funding-falls-off-cliff-except-for-energy-storage/">energy storage</a>.</p>

<p> * Maria has some cool <a href="http://mariaenergia.blogspot.com/2009/05/windpower-2009-small-wind-turbine.html">pictures </a>from the American Wind Energy Association meeting. Check out the small wind turbines!</p>]]>
</content>
</entry>
<entry>
<title>Blog Review: Space Beams, Leaded Batteries, and Sins</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2009/04/blogroll_review_space_beams_le.html" />
<modified>2009-05-13T08:53:02Z</modified>
<issued>2009-04-16T08:47:49Z</issued>
<id>tag:www.econetworks.jp,2009:/frankblog//34.920</id>
<created>2009-04-16T08:47:49Z</created>
<summary type="text/plain">This seems like something out of a James...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Tech Development</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>This seems like something out of a James Bond movie. There is a startup, Solaren, which is trying to build panels in space that converts sunlight into a radio frequency beam aimed at a receiving station near Fresno. The station then converts the radio waves into electricity.</p>]]>
<![CDATA[<p>Megan Treacy at EcoGeek <a href="http://www.ecogeek.org/content/view/2686/83/">says</a>:</p>

<p>"If everything goes according to plan, this will be the first real-world application of space solar power, with power delivery starting in 2016. I'm keeping my fingers crossed that this works out. The technology has been experimented with for a while and has a lot of potential and, let's face it, running your home on "space power" would be really cool."</p>

<p>If anyone is worried that the beam is gonna fry birds or planes that fly into its path, apparently the company has done analysis to show that radiation is not intense enough to cause harm.</p>

<p>Still, the thought of fried chicken falling out of the sky is kind of cool. :)</p>

<p>In other news...</p>

<p>While not the most attractive of technologies, lead acid batteries are certainly robust...and they may still have a promising future. On CleanBreak, Tyler <a href="http://www.cleanbreak.ca/2009/04/13/axion-inks-multi-year-deal-with-global-battery-giant/">discussed</a> Axion's lead battery technology that lasts three times longer than conventional ones. </p>

<p>* It looks like the folks at Google think lead is the way to go, too. AltEnergy Stocks <a href="http://www.altenergystocks.com/archives/2009/04/leadacid_batteries_and_how_cheap_beat_cool_at_google.html">agrees</a>.</p>

<p>* I don't remember how many ways you can sin, but Joel Makower talked about  the <a href="http://readjoel.com/joel_makower/2009/04/the-seven-sins-of-greenwashing-is-everybody-lying.html">Seven Sins of Greenwashing</a>.</p>

<p>* Maria <a href="http://mariaenergia.blogspot.com/2009/04/maria-energia-talks-cap-and-trade-with.html">talked</a> about Cap-and-Trade on TV.</p>

<p>* Simon <a href="http://ghgblog.com/?p=657">says</a> efficiency is still promising.</p>

<p>* Is natural gas a better standard than oil? Rob Day <a href="http://cleantechinvesting.greentechmedia.com/2009/04/13/whats-the-right-energy-price-benchmark-609/">ponders</a>.</p>]]>
</content>
</entry>
<entry>
<title>Livin&apos; at the Mart</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2008/09/livin_at_the_mart.html" />
<modified>2008-09-02T09:58:26Z</modified>
<issued>2008-09-02T09:39:07Z</issued>
<id>tag:www.econetworks.jp,2008:/frankblog//34.577</id>
<created>2008-09-02T09:39:07Z</created>
<summary type="text/plain">I&apos;ve moved and I&apos;m in Japan! I&apos;m working...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Marketing/Communication</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>I've moved and I'm in Japan! I'm working at a place called IGES. It’s a four letter abbreviation like YMCA, but we also work on environmental policy. It's situated in Hayama, a famed resort town in Japan. Like many resort towns, you are surrounded by breath-taking scenery, beautiful houses, trendy people, and not too many places to get your groceries. Fortunately, for me, there is the Family Mart and the great news is that they are taking a major step to lower its carbon footprint!</p>]]>
<![CDATA[<p>For the last two weeks, I've been living out of the <a href="http://www.family.co.jp/">Family Mart</a>, one of the largest chains of convenience stores in Japan. It happens that the two closest stores from my apartment is Family Mart. It's provided me with food and even shelter during the rain!  Of course, IGES has a cafeteria that serves excellent food but it's always nice to get something quick in the morning and on the weekends you need to find your own food.</p>

<p>And so I was quite pleased to hear this bit of <a href="http://72.14.235.104/search?q=cache:lEZLb0aiofEJ:mdn.mainichi.jp/national/news/20080820p2a00m0na009000c.html+http://mdn.mainichi.jp/national/news/20080820p2a00m0na009000c.html&hl=ja&ct=clnk&cd=1&gl=j/">news</a>. In this article from Mainichi Daily News: </p>

<p><em>Wooden structures can cut down CO2 emissions in the process of construction from 81 tons to 33 tons per store compared to steel-framed stores. FamilyMart is also going to use insulation panels to reduce annual electrical usage by 15 percent, including air conditioners.</em></p>

<p>It’s not clear how they came up with these values but I would presume they took into account the life cycle of the different building materials. Processing steel is very energy intensive and can contribute greatly to emissions. Depending on the where the wood came from and how it is grown, the overall emissions associated with the wooden structure could be as low as they suggest.</p>

<p>While Family Mart’s target of building a thousand of their stores using wood is commendable, this <a href="http://blognippon.blogspot.com/2008/08/family-mart-goes-eco-sorta.html/">blog</a> points out that this number is only a fraction of the nearly 15,000 stores already standing.</p>

<p>So, we may be left wondering, ”Is Family Mart really committed?” Is this <a href="http://makower.typepad.com/joel_makower/2007/11/the-six-sins-of.html/">greenwashing</a>? Nevertheless, when a high profile corporation like Family Mart takes these initiatives, other corporations are tempted and perhaps compelled to follow. </p>

<p>One interesting fact I learned about my breakfast from Family Mart. I usually get an anpan and milk. It turns out that anpans have twice the calorie as a can of Coke! </p>]]>
</content>
</entry>
<entry>
<title>Site of the Week: Alltop Green</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2008/08/green_site_of_the_week_alltop.html" />
<modified>2008-08-26T05:17:24Z</modified>
<issued>2008-08-26T05:08:32Z</issued>
<id>tag:www.econetworks.jp,2008:/frankblog//34.571</id>
<created>2008-08-26T05:08:32Z</created>
<summary type="text/plain">One of the great things about the web is...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Marketing/Communication</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>One of the great things about the web is how fast information (both good and bad) propagates. All over the world, the Internet is changing how we get our news. Now, anyone with an idea can self-publish with no review and news can be seen in real time. Well, Alltop <a href="http://green.alltop.com/">Green</a> is probably the most comprehensive site for aggregating rss feeds from blogs reporting on green news, updated continuously.</p>]]>
<![CDATA[<p>Google is helpful in finding popular and potentially useful content and they even have directories, but it's actually takes some time to know what kind of content is on each site. </p>

<p>For those of us who want a quick glance at the latest news and have an overview of the entire news-scape, <a href="http://alltop.com/">Alltop</a> is the place. Serial entrepreneur and creator of the site Guy Kawasaki <a href="http://blog.guykawasaki.com/2008/03/announcing-form.html">calls</a> Alltop an "online magazine rack."</p>

<p>On it's Green page, Alltop lists the 5 most recent stories from the various news sources it has identified as being green.</p>

<p>The sources include blogs at NY Times, Wall Street Journal, Forbes, but include many  non-mainstream sources that have emerged because of the Internet. The big stories will get lots of coverage but what's interesting is the news that are lower profile but just as interesting and valuable to know. These come from sites like <a href="http://www.ecogeek.org/">EcoGeek</a> and the <a href="http://greenskeptic.blogspot.com/"Green Skeptic</a>.</p>

<p>Besides, eco and green news, Alltop features everything from <a href="http://egos.alltop.com/">Egos</a> to <a href="http://yoga.alltop.com/">Yoga</a>. There's even a page dedicated to <a href="http://japan.alltop.com/">Japan</a>. If you scroll to the bottom of that page, you'll find news aggregated from Japanese language sources!</p>

<p>Clearly, the web is transforming how we get our news. While mainstream sources will undoubtedly have a role to play,  blogs and sites that do up-to-the-minute reporting and editorializing are becoming a regular part of journalism, providing valuable information.</p>

<p>Alltop Green is really a dream come true for me. It has saved me the time of sifting through many sites. But the bigger picture is the opportunity for the web to help facilitate sustainable practices. Check out this great <a href="http://www.maxgladwell.com/2008/08/ten-ways-that-social-media-and-sustainability-align/">article</a> by Max Gladwell, in which he says:</p>

<p><em>The Internet did for communication what cheap oil did for consumer goods. It brought the world seemingly close together. From the U.S., you could find people in New Zealand or China who shared your same interests and then build a global online community. It was liberating. And now social media has turned this on its head.</p>

<p>Services like Meetup and even the big social networks (Facebook and MySpace) are enabling like-minded people to find one another online with the express purpose of meeting up in the real world. In Shirky’s Here Comes Everybody, he recounts how stay-at-home moms are the number-one group on Meetup. He says they are reinventing the social infrastructure of small towns and neighborhoods. Perhaps they’re getting together at the farmers’ market to do some local, organic shopping? on how social media and sustainability can align.</em></p>]]>
</content>
</entry>
<entry>
<title>Tokyo not Eco-Minded?</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2008/08/tokyo_not_ecominded.html" />
<modified>2008-08-13T03:02:24Z</modified>
<issued>2008-08-12T10:56:38Z</issued>
<id>tag:www.econetworks.jp,2008:/frankblog//34.544</id>
<created>2008-08-12T10:56:38Z</created>
<summary type="text/plain">It&apos;s very known around the world that Ja...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Marketing/Communication</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>It's very known around the world that Japan is one of the most energy efficient countries. Moreover, awareness of global warming and its human causes are also well accepted in this country. Yet, it seems that the residents of Tokyo may not be so willing to make sacrifices in order to lower their greenhouse gas emissions further. In an AFP <a href="http://afp.google.com/article/ALeqM5hqBt5PoJbtmHlxRK9CO5OXdIg9UA">article</a> that a colleague of mine at <a href="http://www.cleantechblog.com">cleantechblog</a> noted, more than 90% of Tokyo citizens do not want to trade off on their lifestyle to stave off climate change.</p>]]>
<![CDATA[<p>In the article, the author says:</p>

<p><em>More than four in 10 Tokyo residents -- 41.6 percent -- said they "don't want to sacrifice a convenient lifestyle to prevent global warming," according to the poll results published recently by Japanese advertising agency Hakuhodo.</em></p>

<p>and furthermore</p>

<p><em>In a list of 27 daily activities considered to counter global warming, from taking only short showers to participating in tree-planting activities, Tokyo residents only scored above average for five of them.</p>

<p>In particular, Tokyo dwellers came last when it comes to studying about global warming or preserving the environment.</p>

<p>They also ranked lowest when it comes to buying eco-friendly products.</em></p>

<p>Of course this analysis is relative to other capitals around the world and does not necessarily reflect sentiments outside of Tokyo. Nevertheless, this makes me wonder how much work we have ahead to change the mindset of people to truly take action. In many ways, this is the same problem we have in the US. When it comes time for action, many people will not follow through because of the sacrifices they will need to make. </p>

<p>In one sense, because Japan is already ahead of the curve when it comes to efficiency, it may be harder for them squeeze more out but clearly the question is how can improvements be continued..</p>]]>
</content>
</entry>
<entry>
<title>Book Review: The Family Tree</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2008/08/book_review_the_family_tree.html" />
<modified>2008-08-05T17:19:26Z</modified>
<issued>2008-08-05T08:44:28Z</issued>
<id>tag:www.econetworks.jp,2008:/frankblog//34.539</id>
<created>2008-08-05T08:44:28Z</created>
<summary type="text/plain">	How do talking dogs save the planet? 	E...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Marketing/Communication</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>	How do talking dogs save the planet?</p>

<p>	Ever since I was young, I've let my imagination run freely and pretend seeing invisible animals from the future! Some of my friends are amused while others are just perplexed. But, talking animals may not be as silly as one could think. I recently read Sheri Tepper's <em><a href="http://www.amazon.com/Family-Tree-Sheri-S-Tepper/dp/0380791978">The Family Tree</a></em>, a fictional novel about ecological fallout.</p>

<p><img src="http://ecx.images-amazon.com/images/I/41GNN1P9QHL._SL160_OU01_SS160_.jpg"></p>]]>
<![CDATA[<p>	In this book, talking animals from the future tell us of mankind's environmental neglect and how human can once again become a part of the solution. Interestingly, the story starts in the present with our main character Dora, who is a cop living in a very ordinary town.</p>

<p>	As she investigates the mysterious murders of three scientists, she also gains the ability to talk to trees. She is also involved in an unhappy, almost lifeless marriage. As she is confronted challenge after challenge, she awakens to the realization that she could be the one saving humanity's future.<br />
	<br />
	What makes this story - albeit a fantasy - so engaging, is that Tepper subtly and not to subtly comments on our current industrialized state of the world, one in which not only is the environment threatened but the ability for people to live freely. Some can interpret it as a criticism of today's state of human rights, agriculture, equity, and self-determination.</p>

<p>	In a sense, stories like these make me better articulate how solving today's environmental problems also requires genuine leadership. Perhaps at the root of our global challenges, is the necessity for people understand how they fit in the world community and how their choices have grave consequences to people and to lands thousands of miles away.</p>

<p>	Similar themes are evoked in Al Gore's recent book, <a href="http://www.google.com/search?q=the+assault+on+reason&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a">The Assault on Reason</a>. Without fundamental participation in today's increasingly interdependent world, democracy in the participatory sense may very well be threatened, Many leaders, including Gore, believe that without this general participation, solving global issues will be much more difficult.</p>

<p><img width="100" height="150" src="http://rochesterturning.com/wp-content/uploads/2007/05/assault_on_reason.jpg"></p>

<p>	Seriousness aside, did I mention something about talking animals? You'll have to read Tepper's book to find out how they came to be. Just a side note but I participated in an improv acting class recently and one of the exercises involved passing along an invisible animal of your choice to another member of the class. Maybe I'm on to something...</p>]]>
</content>
</entry>
<entry>
<title>InterSolar 2008</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2008/08/intersolar_2008.html" />
<modified>2008-08-04T08:37:27Z</modified>
<issued>2008-08-04T07:37:13Z</issued>
<id>tag:www.econetworks.jp,2008:/frankblog//34.537</id>
<created>2008-08-04T07:37:13Z</created>
<summary type="text/plain">This year brought InterSolar 2008 to San...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Tech Investment/Acquisition</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>This year brought <a href="http://www.intersolar.us/">InterSolar 2008</a> to San Francisco for the first time. The event was held in conjunction with SEMICON West at SF's Moscone convention center. One of my colleagues in SF did a general survey and found some very interesting trends. In addition one of the participants gave me his views on why Sharp has not fared well in the American market.<br><br />
<br><br />
<img width="146" height="100" src="http://www.hochwind-solar.de/assets/images/Intersolar2008.jpg"><br />
</p>]]>
<![CDATA[<p>My understanding from the people I talked to is that Applied Materials, one of world's largest semiconductor manufacturing equipment providers, pressured the organizers of SEMICON to jointly hold the InterSolar event otherwise they would pull out. It turns out that InterSolar was very well attended with a very large contingent of Germans. In fact, most firms had at least one representative from Germany.</p>

<p>Nathan Polland, an intern, who works with us at the <a href="http://www.cleantechblog.com/">CleantechBlog</a> visited about 75 companies at InterSolar 2008 and found that among the newer entrants into the market (and there are many), they are growing at 50+% a year!<br />
<br><br><br />
<img src="http://www.cleantechblog.com/uploaded_images/Company-Growth-Rate-798764.png"><br><br><br />
The older, more established firms did not experience as fast growth as the entrants but are still gaining significantly from the market momentum. For more interesting statistics about the solar market, please check out Mr. Polland's full <a href="http://www.cleantechblog.com/2008/08/intersolar-2008.html">report</a>.<br><br />
<br></p>

<p>I asked a German-American businessman who facilitates trade deals between the two countries on his views of Japanese companies in the US market. He noted that Sharp, which is one of the leading providers in Japan, has not done well in the US. He believes the problem lies in the fact that upper management in Japan does not have a good grasp of the US market. This is partly because the company does not let the US subsidiary take their own charge and develop a strategy that is appropriate here.</p>]]>
</content>
</entry>
<entry>
<title>Kudzu to the Rescue?</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2008/06/kudzu_to_the_rescue.html" />
<modified>2008-06-22T11:11:06Z</modified>
<issued>2008-06-22T11:01:29Z</issued>
<id>tag:www.econetworks.jp,2008:/frankblog//34.444</id>
<created>2008-06-22T11:01:29Z</created>
<summary type="text/plain">I continue to be inspired by how plants ...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Tech Development</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>I continue to be inspired by how plants could be used to address humanity's growing demands for almost everything. It's been  said that crops are grown to satisfy the three F's: food, fiber, and fuel! The discussion for bio-ethanol has already moved on second generation biofuels, which use rapidly growing crops in which the entire plant (consisting mainly of cellulose) is efficiently converted to ethanol.</p>

<p>Recently, I read about a crop that is gaining attention for it's potential to provide cellulosic material: kudzu.</p>

<p><img src="http://upload.wikimedia.org/wikipedia/commons/4/4c/Kudzu_on_trees_in_Atlanta%2C_Georgia.jpg" width="360" height "210" align="center"><br />
</p>]]>
<![CDATA[<p>But what exactly is kudzu? I've heard of it but I've ignorant as to try it as a regular part of my diet. Doing a little research, I find that kudzu comes from the bean family and is originally from Japan. As a legume, kudzu can control soil erosion and has been used for making soaps, lotions, and compost. </p>

<p>In addition to its many uses as food and for grazing, there is growing interest in the US for using Kudzu to make bio-ethanol. Kudzu requires little water or fertilizer to grow. It grows very rapidly and in fact has gotten out of control in the Southern states, where it is referred to as the plant that "ate the South." </p>

<p>Jaymi Heimbuch at Ecogeek <a href="http://www.ecogeek.org/content/view/1773/70/">writes</a>:</p>

<p>"Researchers at the University of Toronto and the US Department of Agriculture are taking a close look at kudzu, a native plant of Asia that can grow more than 6.5 feet a week and is nearly impossible to get rid of. The team examined the amount of carbohydrate in the plant – the part that gets turned into ethanol – at different times of year in different parts of the plant. They found the root carries over 2/3 of the carbs by weight, and they estimate kudzu could produce 2.2 to 5.3 tons of carbs per acre. This translates to 270 gallons of ethanol per acre, comparable to the ethanol yield of corn." </p>

<p>Given that energy yields similar to corn can be achieved with far fewer resources, it will be interesting to see what researcher will say about how kudzu could be used for making fuel.</p>

<p>More interestingly, I also found out from <a href="http://en.wikipedia.org/wiki/Kudzu/">Wikipedia</a> that Kudzu is used in Chinese Medicine and that it's one of the known plants used for medicine I've been taking for allergies. In traditional medicine, it is known as 葛根 or kakkon.<br />
</p>]]>
</content>
</entry>
<entry>
<title>Book Review: Back of the Napkin</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2008/06/book_review_back_of_the_napkin.html" />
<modified>2008-06-18T07:56:02Z</modified>
<issued>2008-06-18T07:42:08Z</issued>
<id>tag:www.econetworks.jp,2008:/frankblog//34.439</id>
<created>2008-06-18T07:42:08Z</created>
<summary type="text/plain">I still struggle to communicate to stran...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Marketing/Communication</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>I still struggle to communicate to strangers, friends, and even relatives on why I think working on climate change is important. Even harder is what kind of solutions we should pursue. For that matter, even technical concepts are often difficult to express. Analogies are useful but sometimes it's hard to find the right ones. One recent book showed the power of visualization and how simple drawings - even those on the back of a napkin - could make all the difference.</p>

<div><img src="http://digitalroam.typepad.com/photos/uncategorized/2007/08/08/napkinfin_350.jpg" align="center" height="197" width="219" /></div><br>
]]>
<![CDATA[<p>The other day, I got a press review copy of Dan Roam's "The Back of the Napkin." Seeing how entertaining the pictures were in the book, I immediately called for an interview with the author but then I realized that my partner at the Berkeley Groks Science Show had already done one:</p>

<p><embed src= "http://www.odeo.com/flash/audio_player_standard_gray.swf" quality="high" width="300" height="52" allowScriptAccess="always" wmode="transparent"  type="application/x-shockwave-flash" flashvars= "valid_sample_rate=true&external_url=http://ia341043.us.archive.org/2/items/groks325/groks052808_64kb.mp3" pluginspage="http://www.macromedia.com/go/getflashplayer"> </embed></p>

<p>Nevertheless, I also looked through the book and was thoroughly impressed. Dan presented some very relevant ideas on communicating complex ideas and the power visualization. The more I think about it, even simple ideas often do not get communicated very well with just words. </p>

<p>The prime example the author gives is how the airline company Southwest got started. Evidently, the founder Herb Kelleher showed to investors a picture on a napkin: three dots representing Dallas, Houston, and San Antonio and three arrows showing flights between them. That was all he needed to sell his idea!</p>

<p>What makes the author so compelling is that visual thinking does not require any artistic talent. Roam sums up the book as follows:</p>

<p>"Visual thinking is an extraordinarily powerful way to solve problems, and though it may appear to be something new, the fact is that we already know how to do it."</p>

<p>The book explains how powerful our visual system is and how anyone can use it to express ideas and solve any problem. This reminded me of my high school chemistry teacher who always encouraged us to draw simple pictures when approaching any problem...and it always worked!</p>

<p>What got me excited was how useful this is for scientists and entrepreneurs (and anyone for that matter!) to communicate sustainability concepts to the public. It's easy to forgot how simple drawings can really facilitate problem solving and can be applied to all sorts of situations. Roam does an excellent job of codifying these concepts.</p>

<p>The book gives valuable lessons on developing and presenting a visual approach for solving problems and selling ideas. Roam discusses the 4 steps of visual thinking, the 5 focusing questions, and the 6 ways we see (and show).</p>

<p>For more information, check out Dan Roam's website at: <a href="http://www.thebackofthenapkin.com">www.thebackofthenapkin.com</a> or you can also buy it on <a href="http://www.amazon.co.jp/Back-Napkin-Dan-Roam/dp/1591841992/ref=pd_sxp_f_pt/249-4014847-6064306">Amazon</a>.</p>]]>
</content>
</entry>
<entry>
<title>Interview with Yuan-Tseh Lee</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2008/05/interview_with_yuan_lee.html" />
<modified>2008-05-22T05:00:23Z</modified>
<issued>2008-05-21T23:22:49Z</issued>
<id>tag:www.econetworks.jp,2008:/frankblog//34.388</id>
<created>2008-05-21T23:22:49Z</created>
<summary type="text/plain">In this recent interview, we spoke with ...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Policy Development</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>In this recent interview, we spoke with Nobel Laureate Yuan-Tseh Lee of Taiwan's Academia Sinica. Below is an edited transcript of our conversation. He shares his thoughts on nuclear power, sustainability, development, and education. </p>

<center><p><embed style="width:300px; height:226px;" id="VideoPlayback"type="application/x-shockwave-flash"src="http://video.google.com/googleplayer.swf?docid=-2913733242915662301&hl=en" flashvars=""> </embed><br /></p></center>
]]>
<![CDATA[<p>Frank Ling (FL):  What are some of the challenges at the interface of science and policy today?</p>

<p>Yuan Lee (YL): The development of renewable energy and efficiency will make contributions in coming years but the urgency of reducing carbon dioxide exceeds the development of science and technology. No single country alone can solve this problem. We will need to change our lifestyle in a drastic way.</p>

<p>FL: Scientists were recently surprised to find that CO2 emissions are rising faster than expected. Recently, you have come out in support of nuclear power. Why?</p>

<p>YL: Safety in plants is no longer a problem. The treatment and waste is. If the urgency for us is to reduce CO2, then nuclear power will be an important option.</p>

<p>FL: One of the gaps is between the social and physical sciences. Has anyone in Taiwan tried to address this gap?</p>

<p>YL: If you look at a Chinese painting, you find that everything in the painting is related to science. Look at this house. Energy and what we eat were all recycled. A hundred years, we were all a part of nature. So we can eat well without using so much energy! Today we waste so much energy.</p>

<p>FL: You have been involved with education reform. One of the concerns today is that there is not enough time to think. There is a lot of knowledge but not a lot of time to wonder about what it means. How do you strike a balance?</p>

<p>YL: We need enough knowledge to ask sophisticated questions. But schools today teach too much.  We should learn so that we can do new things. </p>

<p>Click <a href="http://www.ugcs.caltech.edu/~frank/BerkeleyGroks_YTLee.htm">here</a> for an earlier interview with Professor Lee on the chemistry of climate change.<br />
</p>]]>
</content>
</entry>
<entry>
<title>Nuclear Return?</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2008/05/nuclear_return.html" />
<modified>2008-05-14T06:59:16Z</modified>
<issued>2008-05-13T07:52:25Z</issued>
<id>tag:www.econetworks.jp,2008:/frankblog//34.380</id>
<created>2008-05-13T07:52:25Z</created>
<summary type="text/plain">Recent developments in Europe suggest th...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Policy Development</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>Recent developments in Europe suggest that Japan might need to reconsider it's moratorium on building new nuclear power plants. Instead of banning coal, which is the dirtiest among fossil fuels, Europe is now planning up to 50 more plants in the near future. But why would an environmentally progressive region of the world raise their emissions?</p>]]>
<![CDATA[<p>At a time when the US is on the verge of imposing a <a href="http://www.earth-policy.org/Updates/2008/Update70_timeline.htm">moratorium</a> on coal, Europe has plans for adding up to 50 new coal-fired power plants. In contrast to scientists who say there is an urgent need to drastically cut our reductions, coal is making a comeback. Does this mean, greenhouse gas levels will continue to rise or are there other alternatives out there?</p>

<p>In an <a href="http://www.nytimes.com/2008/04/23/world/europe/23coal.html?_r=1&oref=slogin">article</a> in the New York Times, coal plants are being built in Germany, the UK, the Czech Republic, and Italy, which already pays the highest cost in electricity. The author says:</p>

<p>"Over the next five years, Italy will increase its reliance on coal to 33 percent from 14 percent. Power generated by Enel from coal will rise to 50 percent.</p>

<p>And Italy is not alone in its return to coal. Driven by rising demand, record high oil and natural gas prices, concerns over energy security and an aversion to nuclear energy, European countries are expected to put into operation about 50 coal-fired plants over the next five years, plants that will be in use for the next five decades."</p>

<p>In contrast to an image of a Europe that is eco-conscious, these trends are driven by economics and energy security. Oil and natural gas prices reaching record levels, and so the only economical option is to turn to coal. At the same time, natural gas comes from Russia and could be affected by instabilities in the Russian government.</p>

<p>This seems contradictory to perceptions that Europe is ahead of the US when it comes to the climate change. Germany has put enormous resources into building up a solar and wind industry. France has many nuclear power plants, which has arguably contributed to lower emissions.</p>

<p>And yet one would think that Europe can continue these trends toward lower emissions but the limitations in squeezing out efficiency and deploying renewables suggest that either energy supplies coming from coal or nuclear are needed for the economy.</p>

<p>Large scale carbon capturing of emissions from coal fired plants have not yet been demonstrated to be successful. And so it may be time to reconsider  nuclear power. While the risks of nuclear power are real, it may be one of the options needed to attain drastic reductions in GHG emissions without severely slowing down economic growth.</p>

<p>The debate in the US continues as the government has recently authorized the construction of nuclear power. As unpleasant as it may sound to many environmentalists, a similar public discussion in Japan is needed to better understand the costs and benefits of this source of energy.</p>]]>
</content>
</entry>
<entry>
<title>News Review</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2008/05/news_review.html" />
<modified>2008-05-14T07:02:54Z</modified>
<issued>2008-05-13T07:21:20Z</issued>
<id>tag:www.econetworks.jp,2008:/frankblog//34.379</id>
<created>2008-05-13T07:21:20Z</created>
<summary type="text/plain">Highlighting some recent news, the entry...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Tech Development</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>Highlighting some recent news, the entry of the 230 mpg (100 km per liter) car into the marketplace could be coming soon. Just how much emissions does waste food account for? Let's ask the English! Finally, the UN says $100 billion has already been spent for renewables.</p>]]>
<![CDATA[<p><span style="font-weight:bold;">The People's Car</span></p>

<p>With the price of gas exceeding $4 per gallon in the US, there is surging interest in vehicles with higher mileage. It may not be until we see $5 or $6 that there will be mainstream in converting to hybrids and plug-in electric vehicles.</p>

<p>Several efforts at high mileage have already made the news. Here is another one. This coming from our friends in Germany. </p>

<p>Volkswagen plans to introduce a 230 mpg car by 2010. It is described as a cross between a VW Bug and a bobsled.</p>

<p>Hank Green at EcoGeek <a href="http://www.ecogeek.org/content/view/51/69/">writes</a>:</p>

<p><span style="font-style:italic;">The car's technology comes from it's unique shape and it's ultra-light body. The frame is actually made of magnesium, an extremely light metal, and the outer skin is reinforced with carbon fiber. The one cylinder engine is made of aluminum and sits on top of the rear axle. The car is only a bit more than three feet high and weighs less than 700 lbs.</p>

<p>Volkswagen says the design has been around since 2002 but because of it's design and perceptions over its safety, they have not marketed it. With such a low weight, it is thought that the car would lose out in a crash with a heavier vehicle. </span></p>

<p><br />
<span style="font-weight:bold;">Finish Your Dinner</span></p>

<p>In the UK, a new report says that by reducing food wastage, the country could prevent 18 million ton equivalents of CO2 emissions each year or nearly the amount emitted by one in the five cars.</p>

<p>David Erhlich at the Cleantech Group Ha href="http://media.cleantech.com/2823/food-waste-costs-billions-in-the-u-k">says:</p>

<p><span style="font-style:italic;">According to the study, $2 billion worth of wasted food is still "in date." The group said it costs local authorities $2 billion to collect and dispose of all of the wasted food.</p>

<p>But there are answers, and WRAP said of the 6.7 million tonnes of food per year that's wasted, 4.1 million tonnes is avoidable.</span></p>

<p><br />
<span style="font-weight:bold;">UN: Renewable Investment Hits $100 Billion</span></p>

<p>In what is a financial milestone, the UN reports that global investment in renewable energy has exceeded $100 billion.</p>

<p>From <a href="http://www.greentechmedia.com/press-releases/global-investment-in-renewable-energy-reaches-100-billion-according-to-un-report-872.html">Greentech Media</a>:</p>

<p><span style="font-style:italic;">"The finance community has been investing at levels that imply disruptive change is now inevitable in the energy sector," says Eric Usher, Head of the Energy Finance Unit at the UN. Usher said the UN's "report puts full stop to the idea of renewable energy being a fringe interest of environmentalists. It is now a mainstream commercial interest to investors and bankers alike."</span></p>]]>
</content>
</entry>
<entry>
<title>Sustainable evolution: Are we developing too fast?</title>
<link rel="alternate" type="text/html" href="http://www.econetworks.jp/frankblog/2008/04/sustainable_evolution_are_we_d.html" />
<modified>2008-04-29T11:36:35Z</modified>
<issued>2008-04-29T11:26:26Z</issued>
<id>tag:www.econetworks.jp,2008:/frankblog//34.367</id>
<created>2008-04-29T11:26:26Z</created>
<summary type="text/plain">One of the interesting topics I&apos;ve discu...</summary>
<author>
<name>econetworks</name>

<email>skytaxi23@ybb.ne.jp</email>
</author>
<dc:subject>Policy Development</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.econetworks.jp/frankblog/">
<![CDATA[<p>One of the interesting topics I've discussed recently is how our evolution and our ability to plan for the future as a species has not caught up with our development as a civilization.</p>]]>
<![CDATA[<p>In the past, humans had to hunt for food and live in shelters that were not permanent. In order to survive, it was essential that humans worked together and form communities. This was the way humans lived for tens of thousands of years. Wars, diseases, natural disasters, and limited accessible resources were the norm. It is perhaps these challenges that have brought people together and defined their communities, which are arguably an evolutionary trait that helped humans survive. With the development of new technologies, the industrialized world has been able to avoid most of these dangers.</p>

<p>And so we are among the first of a few generations that have not experience the challenges that humans were historically adapted for. Indeed, I feel fortunate to live in these times and to be living in an industrialized nation. I have not had to face imminent threats in my lifetime. But with fewer and fewer memories of the struggles that earlier generations endured, this notion of interdependence among people is thinning as well as the sense of community.</p>

<p>While nobody would advocate for intentional hardships, there is a need to plan for an uncertain future as civilization reaches the limits the of planet's resources and its capacity for renewal (some would argue we surpassed that a long time ago). According to various scenarios, the future climate will not be pleasant (if not harsh) and there will be a need to move away from the fossil fuel based economy that the world currently runs on.</p>

<p>Part of the solution is to restore the sense of community that has served humans so well in the past. By community, I do not mean a conspicuous gathering of people, but a general sense of shared responsibility. Along with the proper use of technology, humans will be able to collectively make better decisions for living sustainably. </p>

<p>So, is the world developing too fast? More likely we are simply not developing wisely. I don't know what policies will get us there, but some form of political leadership will be needed to evolve from our current pathway of development.<br />
</p>]]>
</content>
</entry>

</feed>
