Realizing sustainability from the individual
On a global scale and from the ground up,
we are currently facing a growing number of problems.
Melting glaciers and expanding deserts.
Peak oil and collapsing ecosystems.
Overpopulation, starvation and poverty.
Issues of nursing, declining birth-rates,
and a general disconnect between individuals,
the family and the regional society.
Increasingly common disasters,
the deterioration of the environment,
and a loss of emotional space.
What is it we can do in response
to these complex and pressing issues?
The answer is simple.
It is we who must change.
We must take a fresh look at our present assumptions
from a different perspective.
The concept of growth.
The form of the system.
The accepted truisms concerning work style.
The keyword here is “sustainable.”
Sustainable practices begin first with the individual.
Reconsidering our attitude towards scale is also important
if we are to break away from existing notions and move forward.
The 20th-century economic thinker E. F. Schumacher
gave us a hint for progress with his words
“Small is beautiful.”
Small, beautiful and sustainable ways of living.
Fair and non-exploitive business models.
A vision that encompasses the whole
rather than just a part.
We should give such a sustainable way of living
our deepest and most serious consideration.
We at EcoNetworks have the following concepts in mind.
Aided by the progress of technology and networks,
now is the time for the individual to shine.
The protagonist from now on will not be “society” or “the state,”
but rather the smallest units of the “individual” or “group.”
We will make a departure from structures that have grown too large
and return to the individual – the most fundamental unit of society –
and reconsider the way things should be,
such that individuals can work together on an appropriate scale.
In a sustainable society, autonomous individuals:
・Flourish both materially and emotionally, without becoming preoccupied with either aspect.
・Savor the sense of fulfillment in self-development as they aim for their targets and achieve their ambitions.
・Experience the happiness of being able to contribute to family, friends, colleagues and the local region.
・Realize and balance private time (including that for the family), social time involving the region and society, and professional time in which they exhibit peak performance in their work.
・Flexibly choose the place they physically inhabit both in and out of work hours.
・Reconsider their work style to match life conditions such as cohabitation, child-raising or care-giving.
This work style is mutually recognized and accepted in others.
In working toward this vision we and our trusted colleagues will bring together our creative originality and efforts, and build on our strengths as individuals.
Through this, we hope to create a flexibility and supple resilience such that we can do away with the methods of unilateral thinking, exploitation and the pursuit of growth that damage both the relationships between people and between humans and nature.
Based on this hypothesis, we aspire to be “Team Sustainability.”
Rather than the existing form of a company and its employees, We are a team in which specialists in various fields form networks with the aim of realizing a sustainable society.
I would like us to be like drops of water,
coming together to form the ripples of change toward sustainability.
A single drop has almost no effect,
but together they form a stream,
and then a river,
the flow of which I believe is a powerful force.
Accordingly, we will use freethinking imagination
unencumbered by structure or outdated practice to transcend barriers,
the barriers between the corporation and the individual,
countries and the world,
the producer and the consumer,
and those of language, academic discipline and distance.
We will create a venue in which individuals can resonate with one another, and in doing so envisage and implement sustainable practices.
Takeshi Nozawa, Representative of EcoNetworks